Anima Mundi Investment Proposal
From: Atul Ajoy To: Professor Clark Hansen, CEO, AMDP Subject: Investment Recommendation Memo - Culdesac February 28th, 2023 In a detailed search for businesses that fit the criteria and standards of AMDP's investments, I found Culdesac, a startup with an innovative approach to urban planning and real estate development, to be an interesting opportunity. AMDP Standards: Triple Bottom Line - The triple bottom line is a framework for businesses to be measured on their "social, environment, and economic impact". The concept was coined by author John Elkington around 30 years ago to ensure that a business' success was measured not only through profit and loss but also "in terms of the wellbeing of billions of people and the health of our planet" (Elkington). Corporate Social Responsibility - Corporate social responsibility is the aspect of a company's governance that it puts in place to make sure that it is beneficial to society (Peterdy). There are 4 main ...